Newspapers
If Media’s transition from print to digital were in the dock then the Newspaper industry would be its witness. Newspapers have seen it all in the past few years and… read more →
View ArticleIs this ‘The Year’ for Mobile Advertising (finally)?
One thing that’s clear from today’s “Future of Mobile Advertising” breakfast club meeting from Strategy Eye is that the year of the mobile has not yet arrived. Until mobile becomes… read more →
View ArticleAgencies still favour volume over segmentation
Frédéric Filloux‘s Monday Note today made the interesting point that while many media outlets spend a great deal of resources to build data analytics, media buying agencies remain obsessed with… read...
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